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Words of wisdom

A successful website is never measured by unique visitors, but by repeat conversions.

Make sure that every piece of content that you have on your site is accessible, meaning that you have taken the time to fill out meaningful, relevant title tags and meta-descriptions as well as the ALT tags on your images. If you want a good example an optimized page just take a look at our source code on this page. It all contributes to our great search rankings.

Search Engine Optimization

Have you ever tried Googling your business or organization only to become disheartened by the search results? Maybe you have even inquired about pay-per-click rates and been blown away by sticker shock. In the end, there is no secret formula for garnering better search engine positioning, but there are general rules that, if followed, can dramatically improve your standing. The Winans Creative search engine optimization strategy boils down to this:

  • Relevant Information,
  • Strategically Placed,
  • Updated Frequently,
  • and Gaining in Popularity.

Through our own research and other industry analysis we have determined that this is the most effective and simplest solution for achieving best positioning in the major search engines. We can perform a detailed examination of what you can be doing to improve your positioning, from the text in your pages to the underlying Meta tags to a link-building campaign to get your name out in cyberspace. When your site is easier to find under a variety of search terms, it directly affects your business' bottom line.

We offer two types of SEO packages. Our ongoing SEO analysis and maintenance involves a monthly examination of your analytics and keyword adjustments and implementation. This plan is ideal for larger clients and eCommerce retailers who require the most out of their website and need to adjust for keywords on a constant basis. We also offer a "one-time" SEO analysis package, where we can gather and analyze data in the short term in order to provide you with recommendations for increasing performance with minimum of effort. Winans Creative will give you detailed instructions for maintaining your SEO performance.  The one-time package is ideal for clients who have a general understanding of the web and feel comfortable managing their site themselves.

Call or email Winans Creative today for a free initial analysis and consultation and start making your website work for you.