Advertising

We believe good advertising should serve 3 purposes:

1. It should serve to establish a corporate identity (Be consistent).
2. It should keep that identity at the top of potential customers' minds (Be memorable).
3. It should get those customers in the door or take action (Be persuasive).

Easier said than done, right? At Winans Creative we work hard to develop a unique advertising strategy for each client that will fulfill these requirements and execute it with the appropriate design and copywriting. We partner with regional media planning experts whom we know and trust to recommend the best venues for reaching your target audience-from traditional print to online banners-and all within your marketing budget. Our creative team will work hard to craft your message according to what we think will work best for your business, not necessarily what will woo creative award judges. Our award is your continued business, and we work hard to win it.

Some of our advertising services include:

• Media Strategy, Planning, Analysis, Buying and Placement
• Creative Concept Development
• Design and Copywriting
• Print and Online Execution, including Rich Media such as Flash banners
• Click-through and Other Program Tracking

Creative Concept Development

If you've been waiting for your next big marketing idea, wait no longer. Our creative team develops memorable campaigns that capture the essence of your business and are easily executable across a variety of media. Winans Creative specializes in boiling down the fundamental reasons- both emotional and rational - as to why customers are motivated to purchase your goods or services. Using these as a foundation, our team can begin to explore creative and persuasive ways to deliver that message.

Sound like a bunch of marketing mumbo jumbo? Think of it this way. There's a reason why your customers choose you over the competition. It could be store location, your prices, or just the feeling they get when they buy your product or service. What Winans Creative does is discover and amplify those reasons with a creative twist that sets you apart from the crowd.

But even the best ideas in advertising can't stand entirely on their own. A great idea needs great execution to back it up. Winans Creative's award winning design and copywriting team can amplify your with a combination of persuasive copy and eye-catching art direction that is both targeted to your audience and supportive of your brand.

Print and Online Execution

It's essential to maintain consistency throughout all your marketing materials, most importantly in advertising. Winans Creative delivers campaigns that are indistinguishable across a variety of media, from print placements and online Flash banners to direct mail and alternative media. With this, the persuasive power of advertising is then realized: a great idea, executed brilliantly, delivered to the target audience consistently and continuously. It's what advertising is all about.