Comments for Winans Creative Catalyst http://www.winanscreative.com/blog A design and marketing blog by Winans Creative that details how to maximize your marketing budget and do more with less. Fri, 21 Nov 2008 09:05:39 +0000 http://wordpress.org/?v=2.5.1 Comment on Arm yourself (and your customers) by Blair Winans http://www.winanscreative.com/blog/arm-yourself-and-your-customers/#comment-42 Blair Winans Thu, 15 Mar 2007 12:26:16 +0000 http://winanscreative.com/blog/2007/03/09/arm-yourself-and-your-customers/#comment-42 Good point, Kevin. There really is no substitute for personal interaction, but that doesn't change the fact that when you can back up your case with some great rational thinking and/or data AND be personable about it, you've done the best you can do. The raw data may not do it alone, and some great people skills may not do it alone, either, but put the two together and you've got a recipe for success. Thanks for the comments! Good point, Kevin. There really is no substitute for personal interaction, but that doesn’t change the fact that when you can back up your case with some great rational thinking and/or data AND be personable about it, you’ve done the best you can do. The raw data may not do it alone, and some great people skills may not do it alone, either, but put the two together and you’ve got a recipe for success.

Thanks for the comments!

]]> Comment on Arm yourself (and your customers) by khart http://www.winanscreative.com/blog/arm-yourself-and-your-customers/#comment-41 khart Thu, 15 Mar 2007 01:27:50 +0000 http://winanscreative.com/blog/2007/03/09/arm-yourself-and-your-customers/#comment-41 Hey Blair and anyone else cruising the WWW. My dad has told me about the manner in which he bought his house - the home that I lived in for 27 years. He met the bank manager at the bank in Waverly Square (Belmont) and they walked 300 yards to the house in Waltham. The house was falling apart and the bank manager wasn't sure it was a wise investment. He told the bank manager why he thought it would be a good purchase and what he would do to improve the house. On the walk back to the bank, the bank manager agreed to loan him $14,500 toward the purchase price of $16,000. They shook hands and it was a deal. Things have sure changed since then. However, the meeting of human beings and the sharing of feelings, thoughts and ideas remains paramount in the selling and buying of products and services. Your web site better be comprehensive, easy to use and visually tight. And, ultimately people may want to meet and talk with you. Sharpen your site and your in-person skills to be successful. Hey Blair and anyone else cruising the http://WWW.
My dad has told me about the manner in which he bought his house - the home that I lived in for 27 years. He met the bank manager at the bank in Waverly Square (Belmont) and they walked 300 yards to the house in Waltham. The house was falling apart and the bank manager wasn’t sure it was a wise investment. He told the bank manager why he thought it would be a good purchase and what he would do to improve the house.

On the walk back to the bank, the bank manager agreed to loan him $14,500 toward the purchase price of $16,000. They shook hands and it was a deal.

Things have sure changed since then. However, the meeting of human beings and the sharing of feelings, thoughts and ideas remains paramount in the selling and buying of products and services. Your web site better be comprehensive, easy to use and visually tight. And, ultimately people may want to meet and talk with you. Sharpen your site and your in-person skills to be successful.

]]> Comment on Stretch Your Marketing Dollar by khart http://www.winanscreative.com/blog/stretch-your-marketing-dollar/#comment-31 khart Thu, 08 Mar 2007 00:49:47 +0000 http://winanscreative.com/blog/?p=10#comment-31 Nice blog post. I like your thoughts. I wish there were more since December '05. Blog baby. Blog! Nice blog post. I like your thoughts. I wish there were more since December ‘05. Blog baby. Blog!

]]> Comment on Branding, Branding, Branding by Blair Winans http://www.winanscreative.com/blog/branding-branding-branding/#comment-17 Blair Winans Fri, 09 Feb 2007 01:46:22 +0000 http://winanscreative.com/blog/?p=9#comment-17 Hi Alfred- Thanks for the post, and I agree that a great logo brings with it many benefits to a brand. However, I think that a consistent brand strategy gives meaning to the logo, not the other way around. I think the key to your comment is when you say "potentially" when referring to a logo. A logo itself is a component of the overall branding, and only through good branding practices, such as consistent and repetitive use, can it unleash its potential. I don't disagree with you that a great logo design has its benefits, but I think the overall branding practices are what give the logo an identity. You can create a unique, creative, and memorable logo, but if it's used improperly it's often ineffective. The same logo used with a well-developed and easy-to-implement branding strategy has more of a fighting chance. Hi Alfred- Thanks for the post, and I agree that a great logo brings with it many benefits to a brand. However, I think that a consistent brand strategy gives meaning to the logo, not the other way around.

I think the key to your comment is when you say “potentially” when referring to a logo. A logo itself is a component of the overall branding, and only through good branding practices, such as consistent and repetitive use, can it unleash its potential.

I don’t disagree with you that a great logo design has its benefits, but I think the overall branding practices are what give the logo an identity. You can create a unique, creative, and memorable logo, but if it’s used improperly it’s often ineffective. The same logo used with a well-developed and easy-to-implement branding strategy has more of a fighting chance.

]]> Comment on Branding, Branding, Branding by Alfred Anderson http://www.winanscreative.com/blog/branding-branding-branding/#comment-16 Alfred Anderson Thu, 08 Feb 2007 07:19:56 +0000 http://winanscreative.com/blog/?p=9#comment-16 A logo gives the brand an identity. People aasociate that particular logo with th brand name. The price you pay is nothing as compared to the manifold benefits that a potentially good logo design can give to a brand. <a href="http://www.thelogoland.com" rel="nofollow">Company Logo Design</a> A logo gives the brand an identity. People aasociate that particular logo with th brand name. The price you pay is nothing as compared to the manifold benefits that a potentially good logo design can give to a brand.
Company Logo Design

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