Catalyst

(A design and marketing blog)

Archive for the 'Current Events' Category

Summit Awards Winner!

Thursday, May 1st, 2008

Summit Awards LogoWell, we recently decided to submit a client piece to an award show, and we came back with a silver at the Summit Creative Awards for our mini-site for The Colonnade Hotel, which you can view at http://www.reinventedhotel.com. Our goal was to reintroduce the hotel and its multimillion dollar renovations to its past clientele, and do so within an interactive environment that encourages exploration of the actual rooms and bathrooms.

Summit Awards LogoIt’s a great award, and we have so many great pieces we are working on that are gold-worthy for next year, so it’s nice to receive some recognition for all of our hard work! Stay tuned for a lot more as we keep rolling into 2008…

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Our new website

Monday, December 31st, 2007

So you may notice that we have done a complete website overhaul for 2008… It’s been a long work in progress, but it’s finally here. We went back and forth on some design decisions for a while, and honestly it was a challenge to complete because we have had so much other work going on. But we’re convinced the site is that much better and will be much better for our visitors for the following reasons:

  • CSS Layout: We spent some time developing a nice CSS layout that we were happy with. We still use tables in a few instances, but we spent some extra time going through the stylesheets so that our next website refresh will be even easier. It’s something that we put a focus on in our clients’ sites, so we’re glad to have it implemented on ours as well!
  • SEO Galore: We’ve been doing so much SEO for our client sites lately that we decided to put some of our best techniques into practice. See if you can find some of them on the site!
  • AJAX Fun: We’ve been having some fun with AJAX and some Google Widgets for our clients, so we decided to make use of it on our site as well.
  • Flash Video: We’ve been doing a lot of Flash video lately as well, so we figured why not drop some on our own site! Check out the home page for an example of how Flash let’s you integrate quick-loading video with animations.
  • Easy editing: We use Dreamweaver to create all of our sites, but we like to recommend Adobe Contribute to our clients who like to manage their sites on their own. We used the same techniques to make out sites nicely templated, which means an easy-to-update interface that separates the content from the layout. Translation: we’ll probably have a lot more recent work more frequently!

That’s it for now! We’re very excited for 2008… We have a newly redesigned office space that we’re getting settled into and are looking forward to big things this year… Check back and see what we’re up to!

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The Cobbler’s Shoes

Thursday, October 4th, 2007

It’s been a long time since our last post… It’s a case of the story of the cobbler with no shoes, which is one my old boss often used to tell in similar situations (hi Kevin!). If you’re not familiar with it, it’s the story is about a cobbler who has so much work that he goes barefoot as he has no time to work on his own. So that’s where we’ve been… Nose to the grindstone, burning the midnight oil, and any other cliché that you can think of that basically means… we’ve been pretty damn busy! So unfortunately the blog and the website took a brief backseat while we were helping a lot of clients get their projects going. We’re going to be better… I promise, but as always, our clients come first!

The good news? We’ve got a lot of great work to show for it, and a lot more in the pipeline. We even have a total redesign to OUR website coming up in the next month or so… I hope you’ll like it and we look forward to your feedback. There are a lot of things I want to touch on in the world of marketing, graphic design and web design and I hope that we’ll get to do just that very soon…

I also wanted to welcome Danielle Carriveau to the staff. Danielle joins us as a graphic designer with a great sense for color, and we’re expecting great things.

Keep an eye out for our new website very soon, and here’s a sampling of some recent websites we designed and launched recently to tide you over until we re-vamp the recent work section… And this doesn’t even include all the great print work we’ve been doing…. Enjoy!

http://www.mrsid.com
http://www.boosttechnologies.net
http://www.tnrglobal.com
http://www.dbdesignbuild.com
http://beta.internano.org/

More to come!!

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247 Northampton Street Suite 1     Easthampton, MA 01027     p 413.303.0353     f. 413.303.9465     info@winanscreative.com