I have the good fortune of working with many clients who know and appreciate the benefits of well-spent marketing budgets. However, I still come across business owners who neglect doing simple marketing activities that could offer a much needed boost to their bottom lines. Their biggest fear? Usually it all comes down to cost, or rather perception of cost. For these people “marketing” is usually synonymous with big fat dollar $$$igns. But I can show you a few simple ways to save some money that can start to make marketing more approachable and affordable. (more…)