January 1, 2008 by Blair Winans
So you may notice that we have done a complete website overhaul for 2008. It's been a long work in progress, but it's finally here. We went back and forth on some design decisions for a while, and honestly it was a challenge to complete because we have had so much other work going on.
Read more …
October 5, 2007 by Blair Winans
It's been a long time since our last post. It's a case of the story of the cobbler with no shoes, which is one my old boss often used to tell in similar situations (hi Kevin!). If you're not familiar with it, it's the story is about a cobbler who has so much work that he goes barefoot as he has no time to work on his own. So that's where we've been. Nose to the grindstone, burning the midnight oil, and any other cliché that you can think of that basically means we've been pretty damn busy!
Tagged under:
self-promotion
Read more …
March 10, 2007 by Blair Winans
Now that my wife and I are in the market for a new house, it's amazing to me how much data is out there and available via the web. From sites like Zillow.com and plenty of other data compilations, it's tough to imagine how buyers and sellers made decisions without having every angle completely covered with statistics and projections. And although the data itself may not really give any one person a competitive advantage over another, it at least makes people feel more confident in their decisions. And when you can make people feel confident, it usually means a sale.
Read more …
December 6, 2006 by Blair Winans
I have the good fortune of working with many clients who know and appreciate the benefits of well-spent marketing budgets. However, I still come across business owners who neglect doing simple marketing activities that could offer a much needed boost to their bottom lines. Their biggest fear? Usually it all comes down to cost, or rather perception of cost.
Read more …
November 29, 2006 by Blair Winans
Do you ever wonder why it is that you can identify some corporate symbols almost instantaneously, even without any accompanying text? Think about the Nike "swoosh" or the Apple "fruit" symbols. They don't even have to use the name of their company in the logo, and yet consumers like you and me understand exactly what they stand for. You may think to yourself, "Those are some great logos that probably cost a lot of money and were created by expensive design agencies." But do you know that Nike's logo originally cost $35 and was created by a student fresh out of design school? It goes to show that you don't need to spend a lot of money on an elaborately designed logo in order to create a successful brand. The real secret is consistency.
Read more …
November 18, 2006 by Blair Winans
Anyone who has played around with Google AdWords and Analytics knows that search engine optimization can be frustrating. We could all use more organic search results, and we can. It's like I mention elsewhere on this website, where following just a few simple rules can help improve your rankings. The whole basic philosophy is:
Relevant information, strategically placed, updated frequently, and gaining in popularity.
Read more …
