Meet The Team
Blair Winans
The Boss
Blair's marketing experience has focused on building and/or repositioning brands through high-end design and communications. His creative and strategic expertise is moving brands to the next level of success by offering innovative marketing solutions. Through the utilization of emerging technologies, guerilla marketing techniques, and his own efficiency in execution, he has helped growing businesses and organizations make the most of their marketing budgets.
His career began in Boston at several high-profile creative agencies where he accumulated experience with a variety of businesses and organizations such as Dunkin' Donuts, Harvard University, The City of Boston, Hewlett-Packard, Houghton-Mifflin, and many others. His work has won numerous design awards and become the creative foundation for several marcom agencies in the Boston area.
When he realized that he could serve his clients far better in an efficient, small-agency environment, Blair returned to western Massachusetts and began Winans Creative with the goal of delivering the biggest return from his clients' marketing dollars. To date, he and Winans Creative have thrived with a philosophy based on fresh thinking, intimate service, and the creation of lasting business partnerships.
Blair received his degree in Communications, Advertising and Public Relations from Boston University's COM School of Communication.
Cassondra Hayden
Web Developer
Cassie's career as a web developer began in high school, when she discovered her love for turning code into graphics. After attending Holyoke Community College for a few semesters, she became a part-time intern at Winans in January of 2009, only working two days a week while juggling a second part-time job at Easthampton Savings Bank. Her skills at that time consisted of minor website edits and template management using the Contao CMS.
In June of 2010, she joined the Winans team as a full-time web developer, and extended her capabilities to coding HTML email blasts for clients as well as using Adobe Photoshop to create website layouts.
Adam Fisher
Senior Developer
Adam has been working with computers since a very young age. His interest in computers expanded in high school when he got into building websites. Between his computer repair position and his job as an electrical apprentice, he got his programming degree from Holyoke Community College.
Adam has held jobs at corporate software companies in Massachusetts, New Jersey, and New York. His programming and database skills were added to the Winans development team in February 2011. Since then, he has learned to build custom modules for Contao CMS and Isotope eCommerce.
Ian Reed
Graphic Designer
After graduating from Hobart College with a Studio Art degree, Ian began experimenting with digital art in his spare time. Finding he really enjoyed it, he joined Winans Creative as an intern in the beginning of 2011 and then became a full time designer. Now he's designing ads, logos, websites and more, all while making sure his dog Maggie is behaving herself in the office.
Michela Paolucci
Project Coordinator
Michela joined Winans Creative as a part-time intern during the summer of 2011. Though she graduated with an environmental science degree from Assumption College, she wanted to enter the marketing world after her two years with an environmental consulting company. Falling in love with the different atmosphere of her new career, she now helps the team in project and account management. Michela shares her obsession for organization with the artistic staff and from time to time, tries her hand on creative projects by assisting the others as needed.
